The Pod that Changed the World
By Lauren Daley
Standard-Times staff writer
April 15, 2007
There have been millions of stupid inventions. (The automatic banana peeler. For real.)
There have been countless mediocre inventions. (Shampoo and conditioner in one bottle. Are there really that many people who think two bottles are too complicated?)
And then, once in a blue moon, there comes along a WGI. (A Wicked Good Invention.)
WGIs change the way we live. They make us wonder how society ever functioned in their absence.
Refrigerators.
Blue jeans.
The toothbrush.
iPods. iPods are wicked WGIs.
As of last Monday, Apple had sold 100 million iPods worldwide, making the device the fastest-selling music player in history, since it debuted in November 2001. (To compare, it took Sony a decade to sell 50 million Walkmen.)
Whether you own one or not, you can't deny that this invention has forever changed the way the world listens to music.
"iPods are the future of music," said Wayne Rego, 35, of New Bedford.
"Record companies need to just accept it and stop making CDs. They should start doing downloads only. Then they'll see their sales go up."
For the three of you who don't know, iPods can store all of your music.
Like, all of it.
Unlike the archaic Walkman, where you put in one disc or tape at a time, the iPod can hold an entire music library.
You copy CDs into your computer using iTunes, or you can buy almost any song or album you can think of at the online iTunes Music Store, which is open 24/7, and features more than 3.5 million 99-cent songs, 65,000 free podcasts, 20,000 audiobooks, 200 TV shows, movies and iPod games.
Mr. Rego said he has a second-generation 60 MB iPod, which holds some 2,000 songs.
There are now five generations and close to 30 models of the iPod. The latest is an 80 GB iPod that holds a seemingly endless supply of music — 20,000 songs or approximately 2,000 CDs.
Apple had the brilliant idea for the first digital music player, and the iPod still dominates over 75 percent of the market for portable digital media players.
But even MP3 players, widely seen as subpar to the pods, are still referred to as "iPods" — kind of like how all tissues are called Kleenex.
"I don't waste my time even looking at the imitations. I only hear bad things about them. Right now, there is nothing that can compare to the iPod," said Jared Vasconcellos, 23, of New Bedford.
Jared is an iPod repairman, and has fixed some 50 iPods since opening his own business four years ago. He's also a sign and poster printer.
"The simplicity of it is what makes it so great — four little buttons and all the music you own is in the palm of your hands," he said.
Jared owns two of the players — a 2 GB iPod nano, which holds some 500 songs, and a 30 GB video iPod, on which he has stored 5,092 songs and 33 movies.
Kate Amorin, 21, who works at Newbury Comics in Dartmouth, also has a 30 GB colour-screen video iPod.
"They can fit infinite amounts of music, they don't skip and you don't have to buy CDs. And they're very personal."
Because each iPod contains one person's unique taste in music, the pods are intimately tailored to their user. And because they're relatively expensive (ranging from $150 to $350), they're also valued dearly.
That's why there are over 4,000 iPod accessories — only a fraction of which are actually made by Apple, which speaks to the popularity of the thing. There are even clothing and sneakers designed specifically for the device. The market has been dubbed the "iPod ecosystem."
At Best Buy in Dartmouth, there are three racks of iPod accessories, including Liz Claiborne's line of pink and leopard-skin iPod skins, plastic iPod shells, leather iPod cases, video iPod protectors, coloured earbuds, surround-sound earbuds, headphones, car chargers, armbands, remote controls, and a road-trip transmitter among them.
Those are just the decorations.
Then there's the iPod portable entertainment centre, the 7-inch wide-screen display for iPod videos, the home iPod speakers, stereo docks, a clock-radio and the $350 hi-fi speaker.
"I have different skins, different headphones. And I have the car cradle, to listen in the car," Ms. Amorin said.
If you only have a CD player in your car, you can buy a car adapter at any electronic store, but actually, more than 70 percent of new U.S. cars now offer an iPod connection, according to Apple.
BMW was the first to do so, but now companies from Honda to Nissan offer iPod hookups. Scion offers them standard in every car.
"I also have the armband for when I work out, but I don't have the Nike shoes," Ms. Amorin said.
She's referring to the "Nike+" line of running shoes, which have a built-in pocket where you slip a sensor holding your iPod nano before a run.
After your workout, a performance summary appears on your iPod nano screen — distance, time, pace and calories burned — and can be heard through the headphones.
There's also the $248 "play list jacket," now in most Express Men stores.
The jacket debuted last month and it looks just like any other men's suit — but it has a hidden pocket for an iPod, loops to hide the earbud wires and, according to clothing manufacturer Bagir's Web site, "soft-touch command controls on the left sleeve or front breast lapel."
But iPods aren't just for young hipsters on the cutting edge of technology.
"I've even had customers in their late 50s or 60s," said Mr. Vasconcellos. "A lot of times with older people, they're stuck in their ways. They don't want a computer or cell phone ... But I think the iPod will only get more popular."
According to Gramophone, a classical music Web site geared towards mostly older adults, 75 percent of those surveyed used iPods or other MP3 players and 57 percent had bought a song online. People 50 and older bought an average of 11.5 songs each on the Internet in 2006.
People of all ages are eagerly awaiting the iPhone, which Apple and Cingular Wireless will debut in June.
The iPhone — which looks to be the mother of all cell phones — combines a cell phone, a widescreen iPod with touch controls, the Internet and access to your personal e-mail into one teeny device.
The 4GB is $499 and the 8GB is $599.
When asked if she would buy the iPhone, Ms. Amorin laughed, "I wish. I have a Sidekick (e-mail and phone in one), but I'd love to have that thing."
Mr. Vasconcellos predicted that the phone will drop in price after it's been on the market for a while.
"iPods and iPhones will keep progressing to another level. They'll get smaller and smaller. Sooner or later, we won't have a cell phone or an iPod. We'll have these little things on our key chains, with wireless headphones in our ears."